Education:
Bachelors Honours Degree in Visual Communications from Munster Institute of Technology, Ireland
About Me
Designing for your ideal solution!
Enthusiastic problem solver with over 11 years experience in creative direction, innovative graphic design, project leadership and team management. Consistently delivering high-impact creative campaigns, panoramic cooperate identities and extensive marketing collateral through visual story telling and strategic direction. Acclimatised to inter-departmental collaboration to achieve functional and sustainable growth within teams as well as enterprise-wide.
Professional Experience
CREATIOVE LEAD – Paris Orthotics Ltd. and Paris everyBODY
Vancouver BC – Nov 2022 – Present
- Successfully curating and solidifying the separate brand identities for the two pillars of Paris Orthotics Ltd.
- Directing the Marketing team and Operations team through the creation and application of visual assets.
- Conducting external developers through optimized UX and UI designs for both website and mobile applications.
- Conceptualizing and designing a wide variety of digital, print and environmental assets.
- Designing and carrying out digital, print, event and social media marketing plans and strategies.
GRAPHIC & DIGITAL DESIGNER – GreenPlanet Wholesale Ltd
Surrey, BC – Feb 2019 – Nov 2022
- Solidified a strong brand identity for multiple companies under the GreenPlanet umbrella through innovative design and problem solving. (GreenPlanet Wholesale, GreenPlanet Nutrient, and Pacific Northwest Garden Supply)
- Improved customer experience through visual design and UX & UI implementation.
- Created annual product catalogues for GreenPlanet and associated brands containing over 1,700 products for both print and digital outputs.
- Crafted hundreds of print and digital assets for sales, store front, website, social media and more.
FREELANCE & CONTRACT WORK – Ellen Daly Design
Global – 2014 – Present
Skills Highlight
Soft Skills
- Creative Direction
- Corporate Identity
- Art Direction
- Team Management & Leadership
- Strategic Planning
- Project Management
- Visual Communication
- Graphic Design
- Content Creation
- Digital Marketing
- Social Media Management
- UX/UI Design & Optimization
- Campaign Management
- Process Mapping
- Illustration
- Corporate Identity
- Brand Development
- Video Editing
Software Proficiencies
Adobe Creative Suite Proficiencies:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premier
Digital Software Proficiencies:
- Canva
- Figma
- Asana
- Google Business
- Microsoft 365
- Biteable
- Wix Business/Studio
- WordPress